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Mastering
Google AdWords (E-book):
Mastering
Google AdWords is an E-book written by Ashwin Iddya. The book is a
comprehensive guide towards optimizing AdWords Cost-Per-Click
Campaigns. The original book was in electronic format and sold in
large numbers. Mastering Google AdWords covers all aspects on how
to create and manage AdWord campaigns.
Google is
ranked as the 5th most trafficked website. AdWords is a highly
effective way to attract cheap and targeted traffic to your
website. However, creating and managing AdWords campaigns requires
a deep understanding of various principles; all of which are
covered in the book. The book is divided into six sections
covering in detail everything from setting up a campaign to
monitoring and profiting from it.
The six
sections are –
1)
Introduction - includes an overview of Google AdWords, advantages
and various tools. Also provides a list of Google AdWords
Partners.
2)
Ad Campaign Setup – Based on a case study, this section covers
various important points like keyword research, writing effective
ad copies, deciding maximum CPC and so on.
3) Ad
Campaign Management – This section talks about importance of CTR
in a campaign, tips on improving clicks and click through rate,
creating an ad copy and improving the conversion rate of websites.
4) Ad
Campaign Management & Optimization (CASE STUDY) – Helps you decide
on the maximum CPC, set-up an adwords campaign, generating list of
keywords and monitoring the campaigns.
5) Google
AdWords for the pros – As the name suggests, this is for the
professionals and covers topics such as AdWords power posting,
tracking the clicks, content network syndication and dynamic
keyword insertion.
6) Google
AdWords FAQ – This section answers in detail the various problems
encountered during AdWords creation. |
